Chevrolet Announces Camaro 50th Anniversary

Fifty years to the day after the Camaro name was publicly revealed, Chevrolet today announced plans to commemorate Camaro’s 50th anniversary this summer during the Woodward Dream Cruise presented by Chevrolet.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

The activities include:

  • A celebration at and tours of the Lansing Grand River plant, where the Camaro is built, on Aug. 18
  • “Camaros and Coffee” in Detroit, on Aug. 19
  • A special Camaro heritage display at Chevrolet’s site for the Woodward Dream Cruise, on Aug. 20.

Chevrolet’s Woodward Dream Cruise display will include rare and milestone examples from the car’s six generations, including the all-new 2017 Camaro ZL1 and 1LE models.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

“Over the past half-century, the Camaro has fostered enthusiasm, camaraderie and memories like few other vehicles,” said Steve Majoros, marketing director of Chevrolet Cars and Crossovers. “It’s a passion Chevrolet takes seriously and the activities this summer are a way of giving back to those who have made the Camaro an icon.”

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

More details and event updates will be available at www.camarofifty.com. A special media site – www.camarofiftymedia.com – will offer historic images, design illustrations and historic information.

Lansing Grand River activities

The Camaro 50th Anniversary Celebration kicks off Aug. 18 at the Lansing Grand River plant, near downtown Lansing, Mich. Chevrolet will host Camaro owners and enthusiasts throughout the day, with a car show, heritage display and discussions with Camaro team members, including Chief Engineer Al Oppenheiser.

There will also be a Camaro-only parking area for up to 500 cars, a tent offering unique Camaro 50th merchandise and on-site food vendors. Tours of the plant begin at 7 a.m. and run through 3:30 p.m., each lasting approximately 45 minutes.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

“This is an unprecedented opportunity to get a behind-the-scenes look at building the Camaro from the ground up,” said Todd Christensen, Camaro marketing manager. “Whether you’re a Camaro owner or simply a fan, it’s an event you won’t want to miss.”

Reservations are not required for the tours, but registration is required on site. Additional information and directions to the plant are available at www.camarofifty.com.

Camaros and Coffee

Everyone with a Camaro is invited to participate on Friday, Aug. 19. The event starts at 7:30 a.m. at the Joe Louis Arena Riverfront parking lot, at 19 Steve Yzerman Dr., in downtown Detroit. Space for 500 cars is available to consumers on a first come, first served basis. At 9:45 a.m. 50th Anniversary edition Camaros will lead the Camaro Rally participants toward Woodward Avenue, where they can drive the famous cruise route into the afternoon.

Panther society

The June 28, 1966, announcement of the Camaro’s name was a tongue-in-cheek press conference hosted by Chevrolet general manager Pete Estes, who announced everyone in attendance – including reporters from 14 cities on the line in a first-of-its kind teleconference – were charter members of the Society for the Elimination of Panthers from the Automotive World. He said it was the first and last meeting of the group, before revealing the name Camaro.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

The Panther reference had floated in the news for the previous two years, when word got out Chevrolet was working on the Camaro. The project was code-named Panther, but Chevrolet had always intended to give the car a “C” name to follow the convention of its other car models such as Chevelle and Corvette. The “Panther society” press conference playfully put to rest the speculated name for the new car.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

The public got its first look at the all-new Camaro in September 1966. In its first model year, the Camaro achieved 220,906 sales.

The 2017 Camaro 50th Anniversary Special Edition is available summer 2016 on 2LT and 2SS coupe or convertible models. The Special Edition features a Nightfall Gray exterior, unique 20” wheels and center caps, orange stripe package and a black interior with suede accents and orange stitching. Distinct 50th anniversary badging treatment is featured on seatbacks, the steering wheel badge and illuminated sill plates. For the 2017 model year, every Camaro built will feature a special 50th Anniversary badge on the steering wheel.

FAST FACT: When asked about the meaning of Camaro upon its introduction, some Chevrolet managers reportedly said it was a small, vicious animal that ate Mustangs.

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