“1955 Limited Editions For The Sixtieth Anniversary Of The Original DS

DS is releasing “1955” limited editions across the range (DS 3, DS 3 Cabrio, DS 4 and New DS 5) to mark the 60th anniversary of the very first DS.   These new models will be in DS showrooms at the end of May 2015 and at the DS WEEK, a dedicated event for the 60th anniversary, on the 23 and 24 May.

The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th century automotive history. Sixty years on in 2015, the DS brand was founded to perpetuate the revolutionary spirit of this mythical car and renew the tradition of French premium vehicles.

DS CEO Yves Bonnefont, said: “To build today’s DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today’s DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.”

CL_15.005.004_06

To celebrate the 60th anniversary of the very first DS, limited editions are being launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5. The new models will be present, in limited quantities (1955 for DS 3 and DS 3 CABRIO, 955 for DS 4 and 955 for New DS 5), in DS showrooms by the end of May and will be exposed at the DS WEEK, on the weekend of 23 and 24 May, at the Tuileries Garden (Paris).

DS WEEK kicked off today in Paris and will run through 24 May. The DS brand is organising the major event to celebrate the 60th birthday of the DS and the world launch of the new French automotive brand. The brand is welcoming its global network and is also inviting the general public to visit the DS Exhibition in the Tuileries garden on Saturday 23 and Sunday 24 May. Over nearly 4,000 m2, visitors will be immersed in the world of DS and travel in time between the past, the present and the future.   Fans, meanwhile, will have a unique experience on Sunday 24 May as more than 700 DS parade along the Champs-Élysées. These can be admired on Saturday at the historic Linas-Montlhéry track (near Paris), at the international gathering for the 60th anniversary of this legendary car. This will be the largest concentration of DS collectors in the world this year.

Launched in 1955, the DS is still one of the most popular French automotive icons of the 20th century. Made popular by its commercial success, as well as its political career, particularly with General De Gaulle, its cinematic appearances and its sporting success, the DS made its mark on the lives of many people in France and spread French know-how around the world.

CL_56.006.004_06

Building on this exceptional heritage, the ambition of the DS brand, created on June the 1st 2014, is to perpetuate the avant-garde spirit of this legendary car and allow the French vehicle market to reconnect with luxury. Commenting, Yves Bonnefont, CEO of the DS brand, said: “We are building the DS brand today by drawing our inspiration from the outstanding heritage of the historic DS. The legendary car upholds the values of innovation, excellence and avant-garde – values that we have made our own. Today’s DS models combine remarkable styling and technology, comfort and vitality, premium materials and refinement. We aim to perpetuate the story and ensure that these two letters continue to embody French know-how in luxury automobiles around the world and for a long time to come.”

To celebrate the 60th birthday of the original DS and the launch of the Brand, DS organizes the “DS WEEK”, a major event at Tuileries garden in Paris. A place that echoes the announcement today by the brand which becomes sponsor of the Louvre Museum. The Louvre is a true standard of French culture abroad, with which the DS brand shares the same values that combine art, culture and excellence, and also the balance between history and modernity in the image of the famous Louvre Pyramid.

The DS WEEK kicked off today and will continue through Sunday 24 May 2015. For the first four days the Brand is welcoming its global network and on Saturday and Sunday will be inviting the general public to visit the DS Exhibition.

Meanwhile, the largest meeting of the year of original DS vehicles will be held on Saturday 23 May at the Linas-Montlhéry race track, attended by more than 700 cars. These will make the journey to Paris on Sunday 24 May to process along the banks of the Seine and the Avenue des Champs-Elysées to the Place de la Concorde, where they will remain for much of the day. This international gathering was organised by Le Monde de la DS, an association of fans supported by the DS brand, Michelin and Total.

DS is organising a special event called DS WEEK on May 23 and 24 and is releasing “1955” limited editions across the range (DS 3, DS 3 Cabrio, DS 4 and New DS 5) to mark the 60th anniversary of the very first DS.   These new models will be in DS showrooms at the end of May 2015 and at the DS WEEK, a dedicated event for the 60th anniversary, on the 23 and 24 May.

The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th century automotive history. Sixty years on in 2015, the DS brand was founded to perpetuate the revolutionary spirit of this mythical car and renew the tradition of French premium vehicles.

img_cp

DS CEO Yves Bonnefont, said: “To build today’s DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today’s DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.”

To celebrate the 60th anniversary of the very first DS, limited editions are being launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5. The new models will be present, in limited quantities (1955 for DS 3 and DS 3 CABRIO, 955 for DS 4 and 955 for New DS 5), in DS showrooms by the end of May

and will be exposed at the DS WEEK, on the weekend of 23 and 24 May, at the Tuileries Garden (Paris).

Limited edition with the emphasis on refinement and attention to detail

Special features on the “1955” models include a two-tone (ink blue with black roof on DS 3 and DS 4) body, alloy wheels with mat gold hubcaps, a mat gold DS badge on the bonnet, wing mirrors with laser-etched DS graphics, and gold décor with the words “60 ans DS 1955” on the front doors and rear hatch. The interior conveys a sense of refinement, with finest quality leather (semi-aniline Criollo leather on New DS 5) and various items customised with the words “60 ans 1955” (mats, headrests, numbered badge, etc.).

An environmentally respectful limited edition with efficient, powerful engines

For these limited editions, customers can choose from the Group’s latest petrol and diesel engines: PureTech 110, PureTech130, THP 165, BlueHDi 100, Blue HDi 120, Blue HDi 150, Blue HDi 180, etc. These engines combine efficiency (with CO2 emissions ranging from just 87 g/km on the DS 3 BlueHDi 100 to 136 g/km on New DS 5 THP 165) with respect for the environment (compliant with the Euro 6 standard). New DS 5 is available with the Hybrid 4×4 drivetrain.

Comments

comments