Nissan hosted an event to unveil their GT-R LM Nismo, to the media and attendees. Nissan’s NISMO performance division is taking to the global stage with gusto, focusing on the U.S. market for expansion. In fact, visitors to the 2015 Chicago Auto Show will see NISMO taking over the Nissan stage.
“It is perfect timing because we have got the benefit of that fantastic Super Bowl ad and everyone wants to see the car. And of course we have the ad playing in the background, so it really has all come together perfectly,” said Darren Cox, Global Head, Brand, Marketing & Sales, NISMO.
For more than 30 years NISMO has been a powerful player in automotive performance. Recent years have seen the brand expanded in the United States – first on the Z sports car, then in 2013 with the launch of JUKE NISMO, in 2014 with JUKE NISMO RS and most recently the mighty 600-horsepower 2015 GT-R NISMO.
“When we show them the NISMO brand, it is that we do indeed take this technology and these advancements in what we see in racing and bring it down to the street level for our customers,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America.
News at the Chicago show also included the announcement that GT Academy winner Jann Mardenborough is joining fellow GT Academy winner Lucas Ordonez – and NISMO racer Michael Krumm – as drivers for the GT-R LM NISMO at the 24 Hours of Le Mans this June. There also was the reveal of Nissan’s 370Z NISMO Roadster Concept – a one-off design study created to gauge market interest in an ultimate factory Z Performance Roadster.