Audi Sets New Annual U.S. Sales Record With One Month To Go In 2014

Audi set an annual U.S. sales record this past weekend by surpassing the previous record set in 2013.

The new milestone set with one month remaining means that 2014 is the fifth-consecutive record year for the premium brand. By the end of December, Audi expects to register 48 consecutive monthly sales records, the longest-running streak in the U.S. auto industry.

  • Through late November, Audi surpassed the previous full-year sales record of 158,061 vehicles set in 2013
  • Audi in the U.S. has established annual sales records in each of the past five years
  • Audi Certified pre-owned vehicle sales also set a new annual sales record

Audi Certified pre-owned vehicles also established a new annual record in November with more than 42,000 vehicles sold to date. The previous record set in 2013 was 40,190 CPO vehicles sold.

Audi prologue

“Audi is making consistent progress in the upper echelon of America’s premium automobile segment,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “These gains reflect the benefits of a brand strategy built on sustainable sales growth, a network of passionate dealers, balanced pricing and, of course, compelling new models.”

Audi of America has established both new vehicle and Certified pre-owned vehicle sales records in all ten months and expect to do so in November as well. A steady pace of sales records is just one indicator of Audi’s brand health in America. Throughout 2014, Audi has enjoyed sustained gains in customer awareness along with higher average transaction prices, reflecting the sustained appeal at top end of the U.S. luxury market.