Continuing the unstoppable momentum of 2014, a year which was the most successful in the Trident’s century-long history, Maserati presents at Detroit’s 2015 North American International Auto Show (NAIAS). In the spotlight, the range’s traditional blend of sports performance and “Made in Italy” exclusivity, and the 2014 global sales results record.
RECORD SALES IN 2014
In 2014, Maserati sold approximately 36,500 cars worldwide, an increase of 136% compared to 2013 and almost 6 times the sales figure for 2012. There was growth in all the main markets in which Maserati operates: the major milestone was achieved thanks to the sales volumes generated by the Ghibli, the brand’s first E segment executive saloon, followed by the Quattroporte, the luxury flagship saloon, and the exclusive range of GranTurismo and GranCabrio sports cars.
23,500 Ghiblis were delivered to the network, while the figure for the Quattroporte was 9,500 units. The total was completed by 3,500 units of the GranTurismo and GranCabrio models.
The American market, with 14,690 units and growth of 110% compared to 2013, confirmed its status as Maserati’s biggest market in 2014, with sales boosted by the Ghibli and Quattroporte versions equipped with the 410 HP Twin Turbo engine and Q4 all-wheel drive.
The second largest market in terms of volume was China, with 9,400 units and growth of 148% compared to 2013; the best-selling Quattroporte and Ghibli versions were those with 330 HP Twin Turbo engine and rear-wheel drive.
In spite of the widespread economic instability, Europe also recorded a large rise of 153% compared to 2013, with no fewer than 6,360 units sold. The market leading Quattroporte and Ghibli versions were the rear wheel drive versions with the 275 HP V6 Turbo Diesel engine.
Performance in the Asia-Pacific area (excluding China) was excellent, with 4,000 units, representing a 206% increase over 2013.
DETROIT AUTO SHOW
At Detroit this year, made-to-measure craftsmanship hits the road with the North American premiere of the Maserati Ghibli Ermenegildo Zegna Concept, which takes the stage alongside the stunning Alfieri 2+2 concept and the sumptuous yet versatile all-wheel-drive 2015 Maserati Quattroporte S Q4, now offered with a wider selection of product enhancements including new exterior colours, added content and trim options.
The Maserati Ghibli Ermenegildo Zegna Concept is the natural evolution of the partnership between these two historic Italian brands following last year’s very successful launch of the Maserati Quattroporte Ermenegildo Zegna Limited Edition (which was limited to one-hundred units). With Ghibli now leading the Trident’s success in North America, as the top selling U.S. model within the Maserati range, it was the perfect choice for the marque’s latest concept design innovation.
Trivero-based fashion house Ermenegildo Zegna conceptualized the bespoke Ghibli S Q4 in close collaboration with Maserati’s design and engineering team, applying unique content and material applications never seen before. The result is a saloon with a dynamic and contemporary look, fashioned for the detail-oriented enthusiast and tailored for connoisseurs of luxury. The Ghibli Zegna serves to give renewed life to a current product, and features an exclusive new colour, Azzurro Astro and 20” wheels in a colour developed ad hoc. The interior has been designed to offer the ultimate in style and distinction, with Zegna-inspired materials and trims with special contrast colour combinations using the finest Italian leather and 100% Italian natural fabrics.
The Maserati Alfieri is a cutting-edge 2+2 concept that has toured the globe to much praise from collectors, press, customers and enthusiasts alike. Created to celebrate the Maserati Centennial, Alfieri explores the stylistic heritage of the brand and anticipates future design trends. The Alfieri reveals a sportier nature than the current GranTurismo model, re-establishing Maserati’s racing DNA. Maserati has confirmed that the Alfieri coupe will be introduced in 2016, with an Alfieri convertible to follow thereafter.
Also displayed on the stand is the MY 2015 Quattroporte S Q4, which is now offered with a wider selection of product enhancements including new exterior colours, added content and trim options. This winter season, Quattroporte S Q4, equipped with all-wheel drive capabilities, continues to fuel the brand’s rapid growth in North America together with the appeal of the signature GranTurismo coupes and convertible models and entry level Ghibli saloon.