New Peugeot 208: Concentrated Energy!

Three years after its launch, the Peugeot 208 – the brand’s best-selling model – has a new look. No area has been neglected in the creation of this new generation vehicle. The assertive styling, sportier and classier, elevated by the 3D LED rear lamps fitted as standard, with original colors such as the sparkling Orange Power and a new range of personalization options.

The range is expanded with the GT Line and GTi by Peugeot Sport, underlining the brand’s move up-market. More equipment is available to ease driving in urban conditions (Active City Brake, MirrorScreen, Reversing camera, Park Assist). The PureTech and BlueHDi meet the latest Euro 6 emissions standard with notably the most economical internal combustion engine in the world consuming only 3 litres per 100 km and producing just 79g of CO2 per km!

Classy exterior styling with assertive personality

Since its launch, the Peugeot 208 has been judged an urban hatchback with a full and rich personality, perfectly in line with the brand’s values. All that contributes to the Peugeot 208’s character and allure do not change: the lines of the vehicle, both chic and sporty, the energetic and contemporary proportions and the carefully worked styling.

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Based on these undeniable qualities, the Peugeot designers set the objective of increasing the attractive and assertive nature of the model by giving it greater impact and making it more incisive. And of course, this new identity goes hand in hand with improved robustness and perceived quality. As a result, the new Peugeot 208 attracts from the first look, with its new styling, which is more assertive, robust and distinctive.

A quality and refined interior built around driving sensations

Inside the new Peugeot 208 we find the Peugeot i-Cockpit, an innovative arrangement of instruments and controls that has been warmly received by customers since launch. In 2012, the Peugeot 208 introduced this totally original concept, which delivers a stimulating, incisive and safe drive, since also adopted by the Peugeot 2008 and 308. The Peugeot i-Cockpit comprises a compact steering wheel, a head-up instrument panel and a large touch screen.

A new body colour that sparkles!

The range of colours and paint finishes (flat, metallic, pearlescent) available on the new Peugeot 208 is expanded with new colours. With a rich and varied range of 13 colors, it meets a growing demand from customers looking for differentiation and exclusiveness.

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The new metallic Orange POWER is dynamic, young and fresh. With its lively appeal, this very trendy and joyful colour sparkles and enhances the overall look and feel of the vehicle.

Other colours will be revealed very shortly.

Fresh and modern personalisation offers

The new Peugeot 208 is well connected with its time and offers; in addition to its wide model range and many systems, a variety of unique personalisation possibilities full of originality.

Exterior personalisation packs, including MENTHOL White, are available as a factory option from the second trim level. With its touches of white, the MENTHOL White pack provides a dynamic and elegant ambience.

An additional exterior personalisation pack and interior personalisation packs will be available from launch.

An even more extensive move up-market

The Peugeot 208 already benefits from an extended and rich range of distinctive and expressive versions. As with its 308, 508 and RCZ sisters, the new Peugeot 208 continues its move up-market with the arrival of the GT Line trim level.

This approach, applied across the Peugeot range, allows customers to be offered a vehicle with strong, dynamic and sporty styling, while using engines from the core range. So with the GT Line, the new Peugeot 208 adopts some of the styling attributes of the emblematic and sporty GTi version. Fitting between the top of the range trim levels and the sporty GTi version, the new Peugeot 208 GT Line expands the range while building on the brand’s strategy of moving up-market.

Finally we would note that following the success of the GTi 30th, the most exclusive and radical GTi is now a normal part of the range in the form of a GTi by Peugeot Sport version.

Incorporating the new Peugeot Sport identity, this version adopts the styling pack (lowered ride height, wider tracks, large 18’’ wheels, matt black exterior parts, bucket seats, red mats, “straight cut” paintwork, etc.) and high performance parts (Brembo front brakes, Torsen limited slip differential, specific suspension and steering settings, Michelin Pilot Super Sport tyres) developed by Peugeot Sport. This version crowns the new Peugeot 208 range, carrying in full the history of the Peugeot 200 series.

Equipment of the latest generation

The Peugeot 208 was one of the first vehicles in the segment to make touch technology and connectivity widely available, with its large 7-inch screen being fitted to more than 80% of versions sold since launch. It is also one of the rare hatches in the segment to offer the option of Park Assist, an active parking assistance system allowing a vehicle to park in and leave a parallel parking space automatically.

Today, the new Peugeot 208 maintains this lead by offering two new systems associated with urban use of the vehicle: Active City Brake and the Reversing camera.

Ever more responsive and diverse connectivity

Connected to its time, the new Peugeot 208 offers the MirrorScreen function, allowing the user to duplicate the screen of their smartphone compatible with Mirrorlink or Carplay displayed on the vehicle’s touch screen, so as to easily make use of the best of its applications. This solution combines all of the advantages, maintaining the visibility and ergonomics of the mobile applications in complete safety, while benefitting from the size of the Peugeot 208’s touch screen.

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Access to applications depends on the status of the vehicle whether it is moving or stationary. While moving the driver can use applications created for driving such as navigation or infotainment (webradio).  The compatible applications developed to date include iCoyote, Parkopedia, Glympse, and the Sygic navigation application…

Mirrorlink is an evolving communication protocol developed by the Car Connectivity Consortium regrouping notably the principle automotive, mobile telephones and application manufacturers.

Carplay is an Apple communication protocol. Available on Peugeot 208 by end of 2015.

New ultra-efficient engines with CO2 emissions from 79g/km, a world record!

Since its launch, the Peugeot 208 has been recognised for its remarkable dynamic performance. Its compact size, lightness, aerodynamics and handling, examples of the brand’s best know-how, deliver a perfect combination of comfort and road holding.

Associated with a wide range of petrol and Diesel engines of the latest generation, all meeting the Euro 6 emissions standard in Europe, these qualities are accompanied by performance and economy in use that are a benchmark for the segment. The new Peugeot 208 also benefits at launch from the new EAT6 (Efficient Automatic Transmission 6) 6-speed automatic gearbox.

… And still with the highest level of safety!

In addition to its comfort and driving pleasure, the new Peugeot 208 is still fitted as standard with all of the safety systems that allow it to earn five stars in the EuroNCap tests (ESP, ABS, EBA, EBFD etc.). This level of passive safety and the arrival of Active City Brake (automatic urban braking when there is a risk of collision) make the new Peugeot 208 one of the safest cars in the segment.

Produced both in Poissy (France) and Trnava (Slovakia) for all destinations in Europe, sales will start from mid-June 2015.

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