All-New 2016 Audi Q7 Earns EyesOn Design Award At NAIAS

The all-new, next-generation Audi Q7 was named winner of the EyesOn Design Awards “Best Designed Interior” Category at the 2015 North American International Auto Show. The full-size premium SUV, which offers more headroom, shoulder room and legroom along with exceptional integration of technology, continues the Audi reputation of designing great interiors.


The Audi Q7 is the first-ever vehicle to be honored with the “Best Designed Interior” award. The SUV was also named a finalist in the “Innovative Use of Color, Graphics, and Material” category. The EyesOn Design Awards are given to the most significant automotive designs revealed at NAIAS as determined by North American and global leaders of design from automotive manufacturers, along with academic chairs of transportation design programs and design leaders from other fields.

  • All-new Q7 wins “Best Designed Interior” category
  • Awards honor the most significant automotive designs revealed at NAIAS
  • Next-generation premium SUV offers more space for up to seven passengers, latest technology and exceptional design

The 2016 Q7 introduces new design language to both exterior and interior features, featuring a lightweight, multimaterial body and all-new chassis. While the exterior dimensions have remained similar to the outgoing model, the Q7 offers substantially more interior room for passengers offering seating for up to seven passengers. Through a combination of clean and simple lines, minimizing the number of buttons while offering more technological controls than ever, the Q7 interior offers drivers and passengers alike a great environment and a comfortable driving experience.


Infotainment, connectivity and driver assistance systems have also been improved for Q7. The second-generation modular infotainment platform is on board, as is the Audi virtual cockpit. The new MMI all-in-touch control unit with a large touchpad streamlines and simplifies operation for the driver. Smartphone integration with Google Android Auto and AppleCarPlay are also available for the first time on an Audi Q7. A new Audi tablet is available that can be mounted onto the back of the driver and passenger seats respectively for rear seat entertainment as well as to operate MMI functions. The Audi tablet has been design to be automotive grade and tested to withstand varying temperatures. A new 3D sound experience offered by the available Bang & Olufson and Bose Surround Sound systems enable the listener to experience another dimension in sound that adds to the interior of the Q7.


The Audi virtual cockpit and MMI® system were honored by Popular Science with a “Product of the Future Award” at CES 2015. The awards identify technology products that stand above all other products at the convention and have the potential to change people’s lives for the better.

The virtual cockpit, available in the all-new 2016 Q7 and TT, is an entirely digital dashboard designed to enhance the driver-centric experience with 3D graphics and brilliant clarity. The display combines the functions of traditional gauges with the central MMI monitor in one unique, 12.3-inch TFT display. A quad-core Tegra 30 processor from NVIDIA renders up to 60 frames per second and ensures the gauges and other functions are displayed with absolute precision.

The MMI system is further enhanced with an intuitive user interface incorporating the traditional push-turn knob, a multifunction steering wheel, natural voice operation accommodating everyday speech and a touchpad that recognizes signs and finger gestures. In the TT, the MMI touch interface is on the knob, while in the Q7 it is on a separate surface. The Q7 system provides haptic feedback after every entry, while the TT provides audible feedback, if selected in the MMI. This user interface is designed to require less driver attention than conventional systems, minimizing distraction and allowing the driver to keep their concentration on the road.


The virtual cockpit and MMI system are connected to the Internet via LTE, which converts the vehicle’s cabin into a Wi-Fi hotspot and allows the car’s passengers to connect their mobile devices to the Internet at broadband speeds while the driver is able to receive customized online in-car services from the Audi connect® portfolio. The new Q7 also includes the Audi smartphone interface which allows a customer to connect an iOS or Android device to call up the Apple CarPlay or Android Auto platform onto the car’s MMI monitor. Both platforms provide navigation, messaging functions, appointment reminders and other features that can also be accessed by the vehicle’s passengers, further minimizing distraction for the driver.

Another innovation in the Audi Q7 cabin is a revolutionary portable Rear Seat Entertainment system called the Audi Smart Display, an Android tablet that fully integrates with Audi connect and the MMI system in the vehicle while allowing rear-seat passengers the freedom to explore content from the vehicle or the cloud. Last but not least, the Audi Q7 includes telematics services such as Emergency Call, Vehicle Services, as well as Remote Service functions which can be accessed via app and through wearables.

The “Product of the Future Awards” were chosen by Popular Science editors after examining thousands of devices on the showroom floor of CES 2015. Only 10 innovative products were ultimately chosen for the awards.

The Q7 features a new portfolio of driver assistance systems, including adaptive cruise control with traffic jam assistant, which can provide assistance to the driver with accelerating, braking and steering the vehicle while it operates under 40 mph on well-marked roads.


The Audi Q7 will be offered with standard quattro all-wheel-drive. A new 3.0 liter V6 TDI clean diesel engine variant will accompany the 3.0 liter V6 TFSI engine for the US onsale date scheduled for the 1st quarter of 2016.