Chevrolet presented Super Bowl XLIX Most Valuable Player Tom Brady with a 2015 Chevrolet Colorado, the Official MVP Vehicle of Super Bowl XLIX, in recognition of his tremendous effort on the field in the New England Patriots 28-24 win over the Seattle Seahawks.
A media panel and fan vote on nfl.com/MVP determined the MVP Award winner, announced during the Super Bowl Postgame Show on NBC.
The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the most capable, most versatile and most technologically advanced midsize truck in the market. With class-leading horsepower and fuel economy along with a 4G LTE built-in Wi-Fi hotspot, the Colorado adds a new dimension to the Chevy truck line.
“The Chevy Colorado, like Tom Brady, is truly a game changer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the 2015 Chevrolet Colorado.
More 2015 Chevrolet Colorados have been sold in Los Angeles than any other city to date, and the 2015 Motor Trend Truck of the Year® has overtaken the Nissan Frontier to become No. 2 in market share nationally.
“L.A. was a big target for the Colorado, where people can use the utility of a pickup, but don’t necessarily have the space for a full-sized truck,” said Tony Johnson, marketing manager for the Colorado. “The in-roads we’ve made there are proof that it is the right fit for that market.”
Over 40 percent of Colorado buyers are trading in non-General Motors’ products, and Colorado customers are also younger, with more than 17 percent of Colorado buyers occupying the 16- 35-year-old age bracket.
Colorado owners also are buying into the active lifestyle the truck allows, with more than four in 10 Colorado pickups being ordered with factory-installed accessories. This includes the patent-pending GearOn™ Cargo System, an adjustable cargo solution that allows two-level storing of equipment, such as bikes, canoes and boards above the bed and other items below the bed.
The Colorado’s home market of St. Louis – just 41 miles from the Colorado factory in Wentzville, Mo. – is another strong market, ranking seventh in national sales.